Reepot

Campaign • ELMAN

Querencia. Spanish word whose meaning it is fell well, a place where one feels safe. 

For the launch of reepot, a game-changer in the skin care sector, Ilooda wanted to represent the encounter between the medical device and the person as a union, in which the person does not fear technology but rather perceives it as a place safe in which to feel good, in which to feel in own Querencia.

The treatment of skin blemishes, in addition to being a physical treatment, is also a mental treatment, in which the patient feels more serene and confident with himself in everyday life.