Colors

Social Campaign • Genesis

The selection process for Genesis cars is deeply inspired by nature’s elegance.

Designers sculpt the car’s form as wind shapes dunes, while engineers channel energy like a river's flow. Natural materials are chosen with the same reverence: woods echo the strength of ancient trees, leathers evoke the warmth of the earth, and metals gleam like stones polished by time. 

Each choice is guided by nature's harmony, resulting in a vehicle that reflects both the beauty and resilience of the natural world, seamlessly blending luxury with organic inspiration.